Communication & Presentation Example: Scisive Disorder Map
The Engagement:Company X is developing a novel therapy with potential applications in Disorders A-N. Scisive has identified the most attractive areas for market entry, employing a rigorous methodology for characterizing, assessing and prioritizing those applications based on the:
- Candidate disorders characterized by therapeutic area and pathology type;
- Treating clinicians;
- Size of each market opportunity;
- Areas with the greatest unmet medical need;
- Competitive intensity, current and projected, in each area.
The Communications Challenge:
How to capture our qualitative and quantitative findings in all those dimensions?
The Presentation Solution:
Scisive Disorder Map
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